Tips

4 Key Enterprise Marketing and Sales Insights From Dreamforce

Here are the trends and takeaways from Salesforce’s annual sales conference. February 21, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Dreamforce is an annual Salesforce conference with keynotes on the latest trends and developments in marketing, communications, technology, and — of course— customer relationship management (CRM).  The latest conference saw over 171,000 […]

Tips

Whatfix raises $32 million to drive digital adoption of enterprise apps

Whatfix, a “digital adoption platform” (DAP) that helps companies create on-screen product walk-throughs for their software, has raised $ 32 million in a series C round of funding led by Sequoia Capital India, with participation from Cisco Investments, Eight Roads Ventures, and F-Prime Capital. Founded in 2014, San Jose, California-based Whatfix develops tools to help […]

Tips

Adjust’s Control Center automates repetitive tasks of mobile advertising

Mobile measurement company Adjust has launched a technology called Control Center to automate mobile advertising, reducing repetitive workflows. The Berlin-based mobile measurement and fraud prevention company is launching its new product as part of a larger suite, dubbed Adjust Automate. With its release, Adjust aims to simplify the process of mobile advertising management. Mobile has […]

Tips

How Purpose-Driven Marketing Can Help Small Businesses Compete Against Large Companies

Build a brand that not only tells a story but also gives consumers a story to tell others. February 17, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. Purpose-marketing isn’t new, but nationwide, there’s a growing business trend that involves building purpose into everything a company does. As a small business, it can be […]

Tips

FTC orders Google, Amazon, Apple, Facebook, and Microsoft to reveal acquisition data

(Reuters) — Concerned that big tech companies are unfairly engaging in potential anti-competitive behavior, the Federal Trade Commission said on Tuesday it ordered Alphabet’s Google unit, Amazon, Apple, Facebook, and Microsoft to provide information on mergers that were too small to report to antitrust regulators. The queries come as the Justice Department, the FTC, state […]