NASCAR’s TV Ratings Success Provides Lessons for Overcoming a Crisis That Every Business Can Learn From

Television ratings for major sports are down sharply. Recent figures from Sports Media Watch show viewership for hockey’s Stanley Cup Finals was down 61 percent. The NBA Finals were down 49 percent. Game 1 of the Dodgers-Rays was the least-watched World Series game since sporting events have been measured for viewership.  Even the NFL, long the gold […]