Tips

What the Presidential Campaign Can Teach Us About Sales and Marketing

You can use these same tactics to earn more customers. September 18, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Scott Greenberg’s Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar will be released via Entrepreneur Press on November 17. It can be preodered via Amazon and Barnes & Noble. Politicians must do more than serve. They […]

Tips

3 Keys to a Highly-Effective Content Marketing Strategy

September 17, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Covid-19 has significantly changed business-to-business marketing plans. As Forrester noted recently, “It’s more than a combination of discrete trends such as rising bounce rates, declining open rates, or increasing churn; it’s that buyers now expect a fundamentally different relationship with your company.” Consequently, creating compelling, relevant and consistent content is a […]

Entrepreneurs

How Mismanaging Marketing Causes Many Startups To Fail (And How To Manage Marketing Better)

Share to Facebook Share to Twitter Share to Linkedin Getty getty Startup failure is well documented. According to Matt Hirst, Partner at West, a venture studio that specializes in designing, building, and launching brands, a key reason startups fail is because they undervalue marketing. Below, I share Hirst’s insights on the marketing problem so many […]